Two Electric SUVs, Two Very Different Buyers
So, you’re looking at the Nissan Ariya and the BMW iX. Two fully electric SUVs, both hovering around the same price point. But that’s where the similarities end.
The Nissan Ariya is for people who want a practical, no-nonsense EV. Maybe you have a family, maybe you just want something reliable that won’t give you a headache. The BMW iX? That’s for folks who want to feel special. It’s got that premium badge, fancy tech, and an interior that screams, “Look at me.”
In my shop, I’ve seen both types of buyers. One guy came in with an Ariya—said he just wanted something simple and efficient for his daily commute. Another BMW iX owner? He was already complaining about software glitches and expensive service before his first year was up.
Inside Story: Comfort & Practicality
Nissan Ariya: The Ariya’s cabin is surprisingly premium for a Nissan. The seats are comfortable, and getting in and out is easy. The flat floor makes it feel spacious. The infotainment screen is a bit slow at times, but overall, it’s intuitive.
BMW iX: The iX is a lounge on wheels. The materials scream luxury, and the seats are fantastic. But that fancy touchscreen-heavy interior? Not great for usability. Touch-sensitive buttons feel futuristic until you try to use them while driving.
Soundproofing? The iX is whisper-quiet, while the Ariya lets in a bit more road noise. Visibility is decent in both, but the iX’s thick pillars can create blind spots.
Motors: Real-World Performance
Nissan Ariya: You get either 218 hp (160 kW) in the base model or 394 hp (290 kW) in the AWD version. 0-100 km/h? Around 7.5 sec for the base, 5.1 sec for AWD. Range? Realistically, expect 400-450 km (250-280 miles) if you drive sensibly.
BMW iX: The base xDrive40 has 326 hp (240 kW), while the xDrive50 pushes 523 hp (385 kW). 0-100 km/h? The base does it in 6.1 sec, the xDrive50 in 4.6 sec. Real-world range? Around 450-480 km (280-300 miles).
Both cars handle highways well, but the iX’s instant torque makes it effortless to overtake. The Ariya? It gets the job done, but you’ll feel the difference.
Bells and Whistles: Tech That Matters
The iX is loaded with tech, but BMW’s infotainment system is notoriously buggy. Over-the-air updates sometimes fix things, sometimes break them. The Ariya keeps it simpler—less fancy, but more reliable.
Safety features? Both are packed with driver assists, but BMW’s lane-keeping can be too aggressive at times. Nissan’s ProPILOT system is smooth and predictable.
Long-Term Value
Nissan Ariya: Holds value decently, but Nissan’s resale value isn’t as strong as Toyota’s. Running costs? Low. Battery degradation? Minimal so far.
BMW iX: Depreciation is brutal. Luxury EVs drop in value fast. Repairs? Expensive. If you’re leasing, fine. If you’re buying, think twice.
Pros & Cons
Nissan Ariya Pros:
✅ Affordable running costs
✅ Simple, reliable tech
✅ Comfortable and spacious
Nissan Ariya Cons:
❌ Slower than the BMW
❌ Infotainment can lag
❌ Less premium feel
BMW iX Pros:
✅ Luxurious and high-tech
✅ Powerful acceleration
✅ Excellent soundproofing
BMW iX Cons:
❌ Expensive maintenance
❌ Software glitches
❌ Heavy depreciation
Maintenance: What You Need to Know
Nissan Ariya: Simple service, predictable costs. Battery replacements? Unlikely for years. Small repairs? Affordable.
BMW iX: Parts are very expensive. Software issues can require dealership visits. Not a car you want to own out of warranty.
Europe’s Opinion
In Italy and much of Europe, the Ariya is seen as a smart choice for EV buyers who want something practical. The BMW iX? It’s for people who want to show off.
The Mechanic’s Take
If you want an EV that just works, buy the Nissan Ariya. If you want luxury and speed—and are okay with the headaches—go for the BMW iX. Just know what you’re signing up for.
